[vc_row][vc_column][vc_single_image image=”5525″ img_size=”full” alignment=”center”][vc_column_text]Youth in Uganda are the youngest population in the world, with 77% of our population being under 30 years of age. According to research, over 80% of this population is unemployed. The creative industry, where fashion falls comes is as a great opportunity for employment as it offers massive potential for job creation. There’s no doubt that fashion is a unique way for young people to express themselves, and earn a living while at it. The global fashion industry alone is worth 4.5 trillion US dollars according to The State of Fashion 2018 report. It also employs 60 million people across a number of sectors from marketing, advertising, design and publishing.
The Abryanz Style and Fashion Awards Fashionpreneur Summit couldn’t have launched at a better time. The first of its kind in Uganda, this one-day event will be held on 27th October at Naguru Skyz Hotel in Kampala. The summit will focus on the role of fashion, and the creative industry in shaping the future of our economy. Given the increasing number of small fashion start-ups, attendees will receive expert tips and insights on how to; monetize their projects, seek funding, market their brands, manage finances and lots more.
“The fashion industry in Africa has immense possibilities. However, to unlock all this potential, we need our youth to be empowered with at least some basic business skills to earn from their creative projects, “said Brian Ahumuza, proprietor and founder of the Abryanz Style and Fashion Awards.
“We’re already blessed with creative young people who are digitally savvy, an opportunity they can use to create markets not just in Africa, but across the globe. If they are empowered with knowledge, skills and mentorship on how to make profitable businesses, Africa’s economy might be blessed with a huge boost,” he added.
The summit will feature a panel of keynote speakers from sectors such as banking, marketing, digital, tech and fashion design. Among them will be David Tlale, one of South Africa’s top fashion designers who is a wealth of both business and creative knowledge. His eponymous brand is available in stores across the world, and has outfitted stars such as Tina Knowles, Bonang Matheba, Florence Kasumba and more.
Another notable speaker will be Santa Anzo, a renowned Ugandan fashion designer who has managed to grow her fashion house ‘Arapapa by Santa Anzo’ into a globally respected brand. She will be sharing her journey of trials and triumphs, plus expert tips on how to sustain a fashion brand in Uganda.
“We’ve brought together experts who are excited to share their knowledge and practical skills on how to turn creative projects into income-generating businesses,” Ahumuza shared. The summit is one of the pre-event activities organised in line with the theme of this year’s event ‘Fashion is power’. The annual event is using its influence to shine a spotlight on the immense possibilities of fashion in transforming livelihoods and turning Africa’s economy around.
After the summit, the team will officially unveil this year’s list of nominees, and also introduce the official sponsors and partners of the event at a swanky fashion party to be held at the same venue later on in the evening. Thousands of entries have been received from across the continent since nominations were opened, and the team and its panel of fashion experts are combing through all of them to tabulate the list.
This year’s Abryanz Style and Fashion Awards will be held at Kampala Serena Hotel on 7th December, and for the first time, there’s a dress code theme which is ‘Post-Modernism meets Africanism’.
“The idea behind the theme is to create a new cultural revolution, as ASFAs is the definitive fashion event where trends are created and confirmed,” Ahumuza shared.
Besides inspiring a number sartorial innovations, the theme is poised to spark a new dialogue on the meaning of ‘African fashion’. Post-modernism, as a style of dressing, is about challenging the ideals of perfection and elitism which have for long been popularised by the western world.
“Because fashion is a universal language just like music, we would like to see how Africa interprets this theme,” he concluded.[/vc_column_text][/vc_column][/vc_row]