Last evening, (16th November 2017) a select lot of the media fraternity was invited to the Victoria Gallery, Serena Hotel. The group, comprising of the Ugandan (main stream) media and social media big wigs were treated to a Ciroc cocktail, before being ushered to a sitting arrangement with customized tables.  They had come to witness the official announcement of the relationship between the Abryanz Style and Fashion Awards and Pemba Sports Africa.

At around 8:30, after the cocktail, the agenda of the night was set rolling. The MC of the night, Keith Karuhura, then introduced the proprietors of both franchises. He explained to the members of press that Jack Pemba is the proprietor of Pemba Sports Africa while Brian Ahumuza is the proprietor of the ASFAS.

After a brief verbal profiling of both parties and their achievements, Jack Pemba announced that he is partnering with the ASFAS by injecting 100 million into the awards.

"I have always supported local talent. My company, Pemba sports Africa has supported sports, entertainment and musical awards and several charities. Yet none of my recent ventures is as exciting as partnering with the ASFAS.  The awards have continued to put Uganda on the international map, a thing many other sectors have failed. That is why I am excited to announce that I have invested 100M in the organization of the ASFAS. And that this is just the start of this relationship. I would also like to take this opportunity to announce that my clothing/fashion line, SKP is what we will be fronting at the forthcoming Abryanz Style and Fashion Awards. Which, in a way is me announcing that I have joined the fashion industry and the ASFAS are my first big platform," he ecstatically relayed to the press.

He then handed over the money amid chanting and numerous camera flashes.

Brian Ahumuza, then expressed his gratitude towards Pemba Sports Academy.

"We are first of all excited that Pemba is sponsoring the awards. As usual, we strive to be better every year. And if in the strife, someone offers a helping hand, it says a lot about our work.I also want to take this opportunity to thank Jack Pemba for sponsoring the awards. But not only that, to commend him for being the only tycoon who puts his money in the right places. He is always supporting Ugandan talent in all his investments,"relayed Brian Ahumuza.

Pemba Sports Africa's sponsorship will introduce and front 3 fashion entities at the forthcoming Abryanz and Style Fashion Awards. They are namely; The SKP (Sheba Kasami Pemba) Fashion line, Saimacuts Saloon and Sumi's fashion boutique. The SKP fashion label is owned and run by Jack Pemba’s wife, Sheba Kasami. She has carved herself a reputation among the highbrow families of the country for dressing affluent individuals like Mama Mbire, Hon Justin Lumumba, Mrs Bamwanga (Ruhakana Rugunda’s wife,) among others.

 About ASFA Sponsorship

Pemba Sports Africa Joins the premium line of sponsors; Abryanz Collection Ciroc Ultra-Premium Vodka Uganda who have for 3 years, been the headline sponsors. Like Pemba Sports Africa, Ciroc Ultra-premium Vodka accords its sponsorship because they believe the ASFA’s are an international ceremony that represents luxurious celebration after success.

Other sponsors on board for the ASFA’s 2017 are KCCA, Bell Lager, Uganda Police, NTV, Capital Fm, Muleyi Pr firm, Fenon Events.